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Controversial, Counter-intuitive, Paradigm-shifting

Controversial, Counter-intuitive, Paradigm-shifting

The Vibram Fivefingers have proven to be a game-changer in the world of footwear; forging an entire never-before known category of footwear called the "minimalist sector".

Controversial as they defy conventional wisdom which tells us we need cushioning & support in our footwear.

Counter-intuitive as the change in technique that wearing Vibram Fivefingers encourages actually reduces the impact forces going through the body, compared to a cushioned shoe.

Paradigm-shifting because we've been sold on relying on extrinsic "technologies" by the sports-shoe industry, when the truth is you are all the technology you'll ever need.